Punjabi Virsa (The True Punjabi Culture) encompasses cuisine, science, technology, military warfare, architecture, traditions, values and history of the Punjabi people. Due to the large number of Punjabi People distributed throughout the world, especially Pakistan and India, many people are increasingly experiencing the culture and becoming influenced by it. Traditional Punjabi culture is being strengthened and expanded in the Western world (e.g. U.S., UK, EU, Canada, Australia etc.), the scope is huge, ranging from Punjabi Philosophy, poetry, spirituality, education, artistry, music, cuisine, architecture, dances, weddings, literature, wardrobes, festivals, etc. People of different languages, cultures, customs and races came to Punjab for various reasons. These immigrants were influenced by Punjabi culture.
A proposed project to promote ‘true Punjabi cultural heritage’, comprising both east and west Punjab. An exclusive coverage on live Punjabi shows, dramas, cultural events, talk shows, conferences, interviews with legendary biographies including poets/writers/actors/performers and all other celebrities and dignitaries whose life contribution towards promotion of Punjabi Culture and heritage has been a remarkable milestone in Punjabi community, across the globe.